Sales volume of whiskey in the United States
Whiskey has boomed over the past five years, holding steady at a 15% share of total sales on Drizly since 2017. This has continued even throughout the pandemic. The volume of whiskey sold in the U.S. grew 4.9 percent in 2020, retail dollar sales of straight American whiskey in the United States amounted to approximately 9.4 billion U.S. dollars, while retail sales of blended American whiskey exceeded the one-billion-dollar mark.
In 2021, the sales volume of whiskey in the United States amounted to 76 million 9-liter cases. The number of cases sold has increased with each consecutive year since 2010.
Sales Volume of Whiskey in the U.S. (2010-2021)
The top 5 spirits categories by revenue:
Vodka sales up 4.9 percent or $341 million to $7.3 billion
Tequila/Mezcal up 30.1 percent or $1.2 billion to $5.2 billion
American Whiskey up 6.7 percent or $288 million to $4.6 billion
Brandy & Cognac up 13.1 percent or $403 million to $3.5 billion
Cordials up 15.2 percent or $376 million to $2.9 billion
Top five fastest growing spirits categories by revenue:
Premixed cocktails including spirits-based RTDs up 42.3 percent or $489 million to $1.6 billion
Tequila/Mezcal up 30.1 percent or $1.2 billion to $5.2 billion
Irish Whiskey up 16.3 percent or $185 million to $1.3 billion
Cordials up 15.2 percent or $376 million to $2.9 billion
Single Malt Scotch up 14.4 percent or $130 million to $1 billion
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