Let your instincts take over. Channel your inner beast. When our brewmaster pulls a fresh beer IBU off the canning line he brings everyone close to crack it open and inhale the instantaneous aroma explosion. It’s ritualistic. This sort of obsession led to vision quests in Pacific Northwest hop fields, not to mention years of maniacal recipe modification on a small scale. Embrace your inner HOOTIE and fly silently into the night!
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