Martini & Rossi

They made an unlikely duo: a clever entrepreneur and a master herbalist. But when Alessandro Martini and Luigi Rossi took over the National Wine & Spirits Distillery in a small village near Turin, magic happened. It was in 1863 that Martini's enterprising spirit and Rossi's creative genius were galvanised into a vermouth that has endured for more than 150 years: the inimitable MARTINI & ROSSI® Rosso. From the aromatic botanicals of the famous vermouth to the golden effervescence of the Asti wines, MARTINI & ROSSI®'s influence has spanned continents and decades. Yet its essence will always be steadfastly rooted in the Piedmont region.