Spirits include distilled alcoholic beverages with an alcohol content that typically ranges from 20 to 50 vol%. or more. The market here is structured into the subsegments Whisky, Vodka, Rum, Gin, and Brandy as well as Liqueurs & Other Spirits. Ready-to-drink cocktails and mixed drinks like Alcopops are included in the last subsegment.
British Diageo, French Pernod Ricard, and Chinese Kweichow Moutai are the most important companies by revenue in this sector worldwide.
The market for Alcoholic Drinks is structured into retail sales for at-home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called the off-trade market, covers all retail sales via super- and hypermarkets, convenience stores, or similar sales channels. The out-of-home market, also called the on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Both the at-home and the out-of-home markets are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of spirits roughly equals 50 shots of 2 cl each.
Spirits are the second-most important segment in the global Alcoholic Drinks market by value. The segment only includes distilled alcoholic beverages (including blended or mixed beverages), whereas strong alcoholic drinks gained by fermentation are part of the Cider, Perry & Rice Wine segment and non-alcoholic variants (mocktails) are out of scope. The global market for spirits has been mostly driven by premiumization as volume demand has been mostly flat or falling in developed markets.
The Spirits market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Spirits industry.