Millars Special Reserve Whiskey

Millars is part of the new generation of resuscitated Irish brand names, which we previously discussed in relation to Tyrconnell. Millars, which seems to be out of production more frequently than it is in production, doesn’t necessarily have a long Irish pedigree in terms of a brand name. Instead, the Cooley distillery seems to be cashing in on a brand name that is readily identifiable as “Irish.” In Ireland, Millars is marketed as Millars Black Label, but to avoid brand confusion it is marketed as Millars Special Reserve in the United States.