In tribute to founding distiller, Booker Noe, and his appreciation for all of life’s moments. Booker, who was known for his larger-than-life personality, lived each minute to the fullest. He loved spending time with family and friends, both old and new, and was always inviting people to the Noe family home to have a good time, relax and ‘sip awhile’ on some of his namesake bourbon.
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