Experience Pure Gold – beer in its organic form. Michelob ULTRA Pure Gold is a USDA certified organic light lager with a pure, refreshing taste. With only 2.5 carbs and 85 calories, Pure Gold is triple-filtered and brewed free of artificial colors and flavors. Inspired by nature, enjoyed in nature.
Michelob ULTRA Pure Gold introduces 6 for 6-Pack. For every 6-Pack we sell of our USDA certified organic light lager, we’ll help transition 6 square feet of farmland to or-ganic. Together, we can change America’s organic farmland forever.
The ambition of Michelob ULTRA Pure Gold is not only to brew beer in its organic form, but to transform the organic industry. That’s why we’ve introduced 6 For 6-Pack. We’re radically rethinking the way we work with farmers. We’ll purchase, at a premium, barley grown during a farmer’s transition to organic and continue after the transition is com-plete. We’re mitigating the risks, so our farmers can focus on growing the highest-quality grains. Together, we can change America’s organic farmland forever.