Originally represented with the image of Marlene Dietrich, Squire is an homage to the manifold nature of Pinot Noir. It is at once feminine, masculine, esoteric, popular and above else, noble. The name Squire is a nod to the nobility of Pinot, an acknowledgement of the rural nature of Santa Maria Valley and when represented by an Orlando-Esque character, a setting for the surprise that Pinot can deliver.
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